WINNER
2018REJINA PYO
Rejina Pyo is an award winning Korean born fashion designer based in London. Immediately after graduating from her MA Fashion Design at Central Saint Martins she was taken on by Roksanda Ilincic to work as her first designer. After honing her skills at Roksanda and winning the prestigious Han Nefkens Fashion Award, Rejina launched her eponymous label in 2013. Inspired by modern art, architecture and travel, her designs bring an innate sense of proportion and modern femininity to graphic silhouettes.
With her Spring/Summer 17 collection, the brand became beloved and celebrated amongst fashion influencers and editors and became a “need to know label” throughout the industry. This resulted in an accelerated growth of international stockists, and features in esteemed publications like Vogue, Elle, and WWD. Rejina’s AW17 Collection became widely popular and featured her now signature designs such as the “Greta Dress”, “Emily Jeans”, and “Kate Coat”. In September 2017, Rejina presented her first fashion show at London’s Fashion Week, which was spectacularly well received for its dynamic casting of models and real women, and for the overall beauty of the collection. Rejina has become known for designing with the modern woman in mind. The brand is now synonymous with creating beautiful inclusive clothing that blends effortlessly into real life. Rejina is committed to designing quality pieces that will be cherished and loved over many seasons, considering sustainability and quality over fast trend fashion. The ready to wear label has now expanded into new design categories, adding footwear, handbags, jewellery, and eyewear.
The brand is currently retailing online and offline worldwide in over 100 stores including Net-a-porter, Browns, and Selfridges, as well as selling directly to customers through their online shop and an ever growing dedicated following on social media.
