WINNER
2017Jiyoun Jung
Designer Jiyoun Jung earned her bachelor’s degree in fashion design at Tongmyong University. After graduation, Jung launched Product Seoul, a select fashion shop showcasing works of up-and-coming designers, in 2008. Product Seoul garnered much acclaim through its expansive selection of unique products clearly distinguished from other select shops, and Jung became touted as one of Seoul’s leading tastemakers.
Fueled by her success with Product Seoul, Jung launched her first womenswear label Recto for the S/S 2015 season. Recto, meaning the front side of paper in French, was chosen to deliver the message that each piece of the collection is an element of the story intended to be conveyed by the label. Recto features the designer’s flair perfectly, which lies in the creation of androgynous, relaxed designs and a witty blend of classical aesthetics and fashion-forward attempts. Since its launch, Recto has received high evaluations as “a showcase of designs craved by contemporary women” and has evolved into one of Korea’s leading designer brands.
Recto has been worn by many celebrities in Korea and has been involved in diverse collaboration projects with BEAKER, one of Korea’s well-known select fashion brands. Recto is currently sold at BEAKER, W Concept, 29CM, 1st Look, and other prestigious online and offline select shops, as well as the brand’s own online store.
