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About sfdf

ABOUT

sfdf

Samsung C&T Fashion Group has always been deeply dedicated to nurturing and supporting the talents of tomorrow. Reaffirming our commitment for nurturing a new generation of talented designers with Korean roots, we recently introduced the sfdf awards to support young and creative designers with the potential for commercial growth.

As a leading player in the fashion industry, we believe it is our duty and responsibility to continually discover talented designers and assist them to push their boundaries and explore new possibilities. In this sense, the sfdf offers invaluable support for aspiring designers to realize their full potential.

The sfdf award competition is open to all young and creative designers who is running or ready to run his/her own brands less than 5 years in the categories of apparel, bags, shoes, accessories and lifestyle.

The winners of the sfdf awards, three finalists, will receive a total cash prize of 100,000,000 KRW and opportunities to participate in notable fashion events such as the 2020 FW Seoul Fashion Week in March 2020. All the winning designers will also receive extensive publicity with personalized press releases for promotional purposes, and their designs will be showcased through our multi-shop BEAKER as well as our online mall SSF Shop.

OUTLINE

Award cycle
3rd year(awards to be granted in 2019)

Eligible categories
Apparel, bags, shoes and lifestyle designers/brands

Evaluation process
1st & 2nd evaluation by employees, chief designers and creative directors of Samsung C&T Fashion Group
3rd evaluation by the public
Final winners will be determined by total results of 2nd and 3rd evaluation

Competition timeline
Application submission : 11 March to 29 March 2019 (Closing at PM 1:00)
Final evaluation : June 2019
Announcement of final winners : July 2019

How to apply
Online registration and image/lookbook upload

ENQUIRIES
Samsung Fashion & Design Fund, sfdf@samsung.com

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